![]() What happened to ISlide after Shark Tank? Justin had to walk away without a deal from the shark tank episode. Justin made a counteroffer to Robert on 10% but both stayed head-on and were unable to reach a conclusion. Robert liked the product and offered $500,000 for a 20% stake in the business. ![]() Most sharks felt the case of high valuation and few that the model can be copied by others, which led Lori, Kevin, Barbara, and Daymond out of the deal. Justin explains they have achieved $1.5 million in sales in the first 3 years already with a 70% margin per product sale. The guest shark Antonio Brown also strolls with the slides, who himself has been promoting ISlides on his own website.ĭaymond knew this business well and was not happy with Justin’s valuation as he was in basketball sports himself and knew the industry well. He shares ISlides to all the sharks as samples to try them, Robert is quick to express they are the best he has tried till now. Justin enters the shark tank episode to pitch for $500,000 at a 5% stake in the business. ISlides was now a household name known across for the comfort it brought to its users. Established as a leader with already great sports teams – Minnesota Vikings, Boston Celtics using them and available on local outlets to the public. Justin explains their venture, started in 2013, and how they developed a scalable production model to allow customization at a personal level. The Website allows you as a user to design your own quote, style, images that are cool and awesome the give the very “You” feel. The best part of this experience, you can customize the design and add logos, personal quotes on the flip-on top side. With a single slip-on flap and sole made up of “Waves Gel” as a unique proposition that makes you feel as if you are walking on water. Justin was keen to address the core need for casual slippers which were most comfortable. Prior to the new business venture, Justin was serving at Reebok in the footwear division of basketball products. Justin Kittredge, an expert with two decades of footwear experience began his journey of ISlides in 2013. What happened to ISlide after Shark Tank?.HR: And, in the end, no one recommended the spiky Adidas ones. I thought I was going to get a thousand recommendations for those, but I ended up getting a lot of mentions for Arizonas instead. When I started to open up my definition of slides to include clogs or mules, I actually realized that one of my favorites is the Birkenstock Boston, which I’ve been wearing for more than a year. JB: I agree, though I’m still a Birkenstock loyalist. Some of the women we talked to recommended Birkenstocks, but I also think there’s a post-Birkenstock movement of wanting the comfort of a Birkenstock but with a little bit more style - something you could wear to dinner and look slightly dressed up in. HR: And shoes that can still look nice, too. But it’s like you said, people are really looking for the kind of footwear that you can wear in that one-mile radius and still be comfortable. They were like, “This isn’t a slide, really, but you do slide your foot in.” Which, fair. But a couple of the guys I spoke to also pushed clogs. When I think of slides, I think of those Adidas sandals with all the nubs in the sole or the Birkenstock Arizona. One thing that surprised me was how vast the definition of slides is to some people. A lot of the slides recommended by the stylish people we spoke to really fit that concept. Something you mentioned when we first talked about this, and that a trend forecaster I spoke to for a story last year mentioned, is this idea of “one mile wear,” which is a Japanese concept for clothing and shoes that you’d wear within a mile of your house, but still look presentable. It’s like, I go downstairs to check the mail four times a day, and the last thing I want to do is lace up shoes. ![]() And I’m curious what made you think about slides. I found myself wondering about the best versions - and the most stylish, too. I think the most important function of a slide is whether or not they’re comfortable enough to wear inside but also rugged enough to take a stroll to the bodega or around the block. Jordan Bowman: Slides hold a special place in my heart and right now, everyone wants something you can wear just to go across the street. Why do you think they’re relevant for this moment? Hilary Reid: We both wanted to write about slides, so clearly slides are on the brain right now. But first, we had a few things to discuss. To figure out why, we reached out to a panel of stylish people to find out their favorites. That’s what happened with slides - shoes that you slip your foot in and out of, without having to lace or buckle anything - which felt particularly right for this especially local moment. Sometimes we notice them at the same time. As Strategist writers, we’re always noticing trends.
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